![]() He's "about half-Japanese" but he's distinctly American - you have no trouble believing he works in Chicago - but the 'net said it'd probably still suck. He talks about how, when people heard his name, they said the game would suck because he was Japanese. Kudo finds the internet reaction quite entertaining. Which most people thought was faked anyway. I'm not shown the PS3 version (in fact, I'm not even allowed to ask about it), but Kudo reckons the Xbox 360 version is even better looking than that demo. That one punch shocked the whole world, as the camera caught everything in minute detail - the crumpling of the glove on the boxer's chin, his lower jaw shifting awkwardly to one side as the impact of the punch rippled along his face (remember that bit in The Matrix where it happens to Agent Smith? They got the same effects guy to help them do it here), blood flying out of his mouth and perspiration fleeing his face like hundreds of tiny bodies propelled through windscreens. Kudo was there showing it off, but the content won the headlines. Every single time.įight Night Round 3 was one of EA's big demos at last May's PlayStation 3 unveiling in Los Angeles. Remember that bit in American History X where that guy bites the kerb and Edward Norton stamps on the back of his head? It's proper fingers-over-ears stuff. Either way, the noises you hear when someone's whacking X repeatedly to replay a knockout punch over and over is one of the most horrible things I've heard since I last turned on MTV Hits. So there was our sound guy with a microphone getting covered in oil." I assume he's joking. "So in the end we got this pig, oiled it up, and then just punched the living crap out of it. "We were just punching stunt-guys but they were too ripped," he says. For example, the one about the audio samples. "Um, yeah, don't write that down." Too late. "Or, as we like to call it, the Burger King five-hundred-thousand-dollars-for-us punch of the round." Er. When one of the journos questions the presence of a Burger King logo on a replay overlay, he says, "It's because it's the Burger King punch of the round," - an obvious reference to the game's TV styling, which owes a lot to EA's deal with ESPN. He wears shades in January, talks at about a mile a minute, and constantly says things that I'm surprised his PR minders aren't yelling at him about. Not too surprising, then, that EA's Kudo Tsunoda is quite a character himself. I don't follow the sport particularly, but even I can identify most of the people who've been involved in it. Boxing's always been about personalities.
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